Descendants: The Rise of Red

(Promotional - Social + DOOH)

Role: Lead Producer

Client: Disney +

This project earned me some much needed cred. I made my daughters—and the MAMMAL team—proud by capturing the captivating essence of cinemagraphs, bringing the key art to life with subtle, elegant motion. Details like drifting clouds, a swirling clock, and a graceful trail of playing cards drew the eye and added a layer of magic to promote Disney’s The Rise of Red. As the highly anticipated fourth installment in the wildly popular Descendants franchise.

The cinemagraphs lived both on social, and in DOOH advertisements throughout the country.