Coca-Cola Spiced: Product Launch

(Product Launch/Experiential)

Role: Lead Producer

Studio: MAMMAL

Agency: Momentum

Client: The Coca-Cola Company

Sizzle Reel: Robert Burroughs

A list of deliverables that included 13, distinct “flavor loops” with unique imagery and approach for each loop, 2 product end cards in 3D, a time lapse animation, and three separate animations projected onto exterior windows solidified this project as one of my most challenging thus far.

Below is a reel of animations designed for the project cut with on-site footage from the “House of Spice”, an immersive experience in SoHo that offered the public an opportunity to be syntesthetes for a day by trying Coke Spiced, and having their first impressions of taste transformed into visuals via animation.